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Media Partnerships · Germany

Reach Russian-speaking audiences in Germany.

Tony Kador connects brands with a large Russian-speaking community in Germany through authentic, cross-platform content about work, everyday life and living in Germany.

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270,000+community across 9 platforms
75M+views per year, all platforms
Germanycore market of the audience
35–54core age group
Data as of 12 November 2026 · grown organically, no paid promotion · Telegram independently verifiable (TGStat)

Brands we have worked with

  • SkillSprintersIT & AI · training
  • CYBERSQUAD AkademieIT security · training
  • StartStepsIT & SAP · training
  • LAPA AusbildungszentrumSkilled trades · training
  • DWW AkademieOffice careers · training
  • SRS TechnologyCar detailing · training
  • Job Service BerlinCareer · coaching
  • Recruit54Jobs · recruiting
  • Sannikov VersicherungInsurance · services
  • FrostixGrocery delivery · services
  • Denis ListvinLearning German · Telegram channel

and other companies from services and e-commerce

Audience

People who live in Germany and run their everyday life in Russian.

Tony Kador reaches Russian-speaking people who live in Germany and regularly deal with the practical side of life here: authorities, work, insurance, housing, further education. A German-language campaign often reaches this group only partially. Here it is the core audience.

Content context

The content is practical and close to daily life. Brand integrations appear next to real decisions, not in an entertainment feed.

WorkFurther educationInsuranceFinanceMobilityTechnologyEveryday lifeServicesLiving in Germany

Trust instead of ad pressure

Advertising appears rarely and always natively, built around value for the audience, which is why it is trusted. Every integration is labelled as advertising. The audience is not ad-fatigued and pays attention to recommendations. All reach was built organically, without bought followers or paid promotion.

One project, 9 platforms

TikTok, Instagram, Facebook, Telegram and YouTube, plus Threads and two Telegram communities. A campaign meets the audience where it spends its day.

270,000+
followers in total · 12 November 2026
Tony Kador, creator of the project
About

Tony Kador

  • Creator of a media project about living, working and settling in Germany. Telegram channel since 2020, today 9 platforms with a 270,000+ community.
  • More than 25 years in marketing and branding. Concept, filming and editing of every integration in-house, in the project's own style. Advertising appears rarely and is always labelled.
  • Based in Germany, invoices issued from Germany.

LinkedIn: Anton Bykadorov · 1,100 followers, 500+ connections →

Audience Snapshot

Germany, 35–54, cross-platform.

All values come from the platforms' own analytics (TikTok Studio, Meta Business Suite), as of 12 November 2026.

Germany Reach

How many people in Germany you reach, per platform. The base differs by platform: views, viewers or followers.

YouTube · views≈225,000 from Germany in 28 days86.1%
Instagram · followers≈40,000 in Germany72.5%
TikTok · viewers≈8.8M from Germany in 365 days65.7%
Facebook · followers≈19,400 in Germany48.8%

Integrations on Germany-specific topics reach an even more German audience: in the SkillSprinters case, 81.8% of TikTok viewers were in Germany.

YouTube Studio (views, 28 days), TikTok Studio (viewers, 365 days), Meta Business Suite (followers, lifetime), as of 12 November 2026. The Telegram channel is listed on TGStat with geo “Germany”. Largest cities in Germany (Instagram): Berlin, Hamburg, Munich, Nuremberg, Cologne.

Age

An adult, working audience. Core 35–54, older on Facebook (45–64).

TikTok · 35–5446.4%
TikTok · 25–3422.3%
TikTok · 55+17.4%
Facebook · 45–6457.3%

TikTok Studio (viewers, 365 days); Meta Business Suite (followers, lifetime). Instagram: largest groups 35–44 and 45–54. Gender: Instagram 66.6% female, TikTok 51% female. As of 12 November 2026.

Cross-platform Presence

Followers per platform, as of 12 November 2026.

Selected Campaign Results

Measured results of previous integrations.

A selection of campaigns for small and mid-sized providers. All figures come from the platforms' analytics and our auto-replies. “Enquiries” are codeword messages sent to us; leads and sales on the client side are not included.

12,500–134,700+views per integration
481link clicks, maximum
+161new followers from one video
2,767saves, maximum

Range across 11 documented integrations, 2025–2026, not a guarantee: results depend on topic, offer and platforms.

Ad
Training & IT · course in German

SkillSprinters · Digitalisation Manager (AI)

DEKRA-certified training provider (AZAV, Bayreuth): course taught in German with Russian-speaking support, fundable via Bildungsgutschein. Format: cross-platform video: TikTok, Instagram, Facebook, YouTube Shorts, Telegram, placement in a long YouTube video + codeword SKILL.

134,700+views (18 days)
446codeword enquiries
2,751saves
81.8%viewers from Germany

published 24 Sep 2026, as of 12 Oct 2026 (18 days) · source: platform insights, auto-reply panel

Ad
Insurance & Legal protection

Legal expenses insurance (protection after job loss)

Legal expenses and home insurance package from a Russian-speaking insurance agent, enquiries via a keyword in Instagram DMs. Format: Cross-platform video: TikTok, Instagram (collab post with the client), Telegram + keyword in DMs.

123,500+Views
285Enquiries
25%auto-reply to contact
2,348Saves

published 19 Aug 2026, measured 15 Sep 2026 (about 4 weeks) · Source: platform insights

Ad
Further training · skilled trades

LAPA Ausbildungszentrum (Bremen)

Further training via Bildungsgutschein, enquiries through the client's Telegram bot. Format: Cross-platform video: TikTok, Instagram, Facebook, Telegram.

100,000+Views
481Link clicks
+161New followers
2,142Saves

June 2026, evaluated after 9 days (27 June 2026) · Source: platform insights

Ad
Career & Job Coaching

Job Service Berlin

Job coaching funded by a Jobcenter / Agentur für Arbeit voucher (AVGS). Format: Video integration: TikTok + Telegram.

60,900+Views
2,767Saves
2,360Shares
106Forwards

November 2025 (Telegram channel had about 8,000 subscribers at the time) · Source: platform insights

All cases with videos and per-platform figures: tonykador.de/werbung (German)

Partnership Formats

From a single campaign to a long-term partnership.

Every format is tailored to your objective, platforms and timeframe. Terms are individual, see below.

Brand Campaigns

Individual campaigns for a specific goal: product launch, offer, recruiting, awareness. Concept, production and publishing from one source.

Cross-platform Campaigns

One idea, delivered across TikTok, Instagram, Facebook, Telegram and YouTube, adapted to each platform, with a second touchpoint.

Content Partnerships

Regular integration of your brand into thematically relevant content over a defined period.

Ambassador Partnerships

Long-term collaboration with category exclusivity, several integrations per month and monthly reporting.

Paid Media Usage & Content Licensing

Use of the creator content in your own paid media channels, where technically and contractually available. Details in “Paid Media & Rights”.

Custom Projects

Formats beyond the standard: series, webinars for your community, special projects with their own storyline.

Paid Media & Rights

Use content beyond organic reach.

On request, integrations can be released for your own ads and usage rights extended accordingly.

  • TikTok Spark Ads
  • Meta Partnership Ads (Instagram, Facebook)
  • Paid media usage of the creator content
  • Content usage rights and licensing for defined periods
  • Category exclusivity for the duration of the partnership

Availability of these options is subject to platform eligibility, advertiser eligibility and campaign setup. Terms are agreed per project.

Production

Creator-led, in-house production.

Concept, script and execution stay with Tony Kador. The content remains authentic for the audience, while the process is clearly structured for your team.

  1. Concept

    Campaign idea based on your briefing and the questions the audience actually asks.

  2. Payment

    Invoice for the agreed scope, paid in advance. Alignment and production start once payment is received.

  3. Alignment

    Topic, facts, links and mandatory disclosures are agreed with you. Script and execution stay with the creator.

  4. Production

    Filming and editing in the project's style, prepared for each platform.

  5. Fact check

    Corrections only for factual errors (names, links, mandatory disclosures). The finished video is not submitted for approval and is not reshot.

  6. Publishing

    Publication according to plan on the agreed platforms, labelled as advertising.

  7. Reporting

    Evaluation after an agreed period with the platforms' metrics.

Brand Safety

Brand safety & editorial principles

Clear rules so your brand appears in the right context.

  • Not accepted: gambling, betting, dubious financial products, grey-area offers and anything against the law or ethics. Finance and health topics are reviewed individually in advance.
  • Script and tone stay with the creator. Claims with guaranteed results or exaggerations do not go into the content; topic, facts, names, links and mandatory disclosures are agreed with you before production; corrections to finished content only for factual errors.
  • Every integration is labelled as advertising. No political advertising, no content directed against groups of people.
  • I decide on a collaboration after the briefing; not every request is accepted.
Reporting & Measurement

Metrics that are actually measured.

Reporting is based on the platforms' analytics. Clicks and leads are reported where they are technically measurable; conversion data usually lives on your side.

Views
Reach
Watch time
Engagement
Saves
Shares
Profile activity
Clicks, where measurable
UTM tracking, where technically applicable
Bot tracking, where configured
Leads, where measurable
Follower growth

Not part of standard reporting: CTR, CPC, CPL, sales or conversion attribution. These values originate in your systems and can be evaluated together on request.

Platforms

9 platforms, one editorial team.

TikTok
102,500

@tonykador · 19.5M views in 365 days · second account @tonykador_de 32,200

Instagram
54,952

@tonykador · Reels · 263,505 reach in 28 days · 86.2% of it outside followers

Facebook
39,757

@tonykador · Reels · 1.5M views in 28 days · 82.6% from non-followers

Telegram
25,215

@tonykador · engagement rate (ERR) 9.3% (as of 12 Nov 2026) · avg. reach per post 2,343 · posts stay in the channel permanently

YouTube
10,115

@tonykador · long-form · 261,000+ views in 28 days · integrations stay in the video as long as it is available

Communities
12,728

Telegram chat 4,944 · Telegram forum 3,065 · Threads 4,719

Telegram: growth of the @tonykador channel

25k 20k 15k 10k 5k 0 2024 2025 2026 415 24,986NOV 2026

Subscribers per month, 30 months. Source: TGStat and Telegram statistics, as of 2 November 2026. Verify independently on TGStat →

How a Partnership Works

Eight steps from briefing to reporting.

  1. Briefing

    Objective, target group, timeframe, mandatory disclosures.

  2. Campaign Concept

    Proposal for formats, platforms and storyline.

  3. Scope

    Deliverables, number of publications, schedule, usage rights, paid media release, exclusivity, duration.

  4. Payment

    Invoice for the agreed scope, paid in advance. Work starts once payment is received.

  5. Alignment

    Agreement on topic, facts, links and mandatory disclosures. Script and execution stay with the creator; corrections only for factual errors.

  6. Production

    Filming, editing and platform-specific versions.

  7. Publication

    Publication according to plan, labelled as advertising.

  8. Reporting

    Platform metrics after the agreed period.

Terms

Individual terms.

Brand campaigns involve more than a single publication. Costs depend on the actual scope of the collaboration and are calculated per project.

Short videos (TikTok, Instagram, Facebook) stay public in the feed for no more than 7 days. Once published, the work is complete. Tony Kador does not delete the Telegram post in @tonykador or a booked YouTube integration on his own. Short videos are hidden, archived, set to private or deleted after 7 days. If a platform removes, blocks or restricts a publication, including because of advertising claims, this is no ground for a refund or a repeat publication.

Request a media proposal

The calculation considers

  • Scope of the campaign
  • Platforms
  • Deliverables and number of publications
  • Production effort
  • Usage rights
  • Paid media usage
  • Category exclusivity
  • Duration
  • Reporting scope

Invoice issued from Germany; no VAT charged under § 19 UStG (German small business rule).

Contact

Let's talk about your audience in Germany.

Tell me briefly who you are and what your campaign is meant to achieve. You will receive a first assessment of format and timing within 24 hours.

Request a partnership Telegram
E-mail: partnerships@tonykador.de Telegram: @a_byk