Tony Kador connects brands with a large Russian-speaking community in Germany through authentic, cross-platform content about work, everyday life and living in Germany.
Tony Kador reaches Russian-speaking people who live in Germany and regularly deal with the practical side of life here: authorities, work, insurance, housing, further education. A German-language campaign often reaches this group only partially. Here it is the core audience.
The content is practical and close to daily life. Brand integrations appear next to real decisions, not in an entertainment feed.
Only 2–3 brand integrations per month, all labelled as advertising. The audience is not ad-fatigued and pays attention to recommendations. All reach was built organically, without bought followers or paid promotion.
TikTok, Instagram, Facebook, Telegram and YouTube, plus Threads and two Telegram communities. A campaign meets the audience where it spends its day.
LinkedIn: Anton Bykadorov · 1,100 followers, 500+ connections →
All values come from the platforms' own analytics (TikTok Studio, Meta Business Suite, TGStat), as of 2 September 2026.
Share of the audience located in Germany, per platform.
The Telegram channel is listed on TGStat with geo “Germany”. Top Instagram cities: Berlin, Hamburg, Munich, Nuremberg, Cologne.
An adult, working audience. Core 35–54, older on Facebook (45–64).
TikTok Studio (viewers, 365 days); Meta Business Suite (followers, lifetime). Instagram: largest groups 35–44 and 45–54. Gender: Instagram 67.8% female, TikTok 53% female.
Followers per platform, as of 2 September 2026.
A selection of campaigns for small and mid-sized providers. All figures come from the platforms' analytics; enquiries and sales were tracked on the client side and are not included here.
Range across 8 documented integrations, 2025–2026, not a guarantee: results depend on topic, offer and platforms.
Legal expenses and home insurance package from a Russian-speaking insurance agent, enquiries via a keyword in Instagram DMs. Format: Cross-platform video: TikTok, Instagram (collab post with the client), Telegram + keyword in DMs.
published 19 Aug 2026, measured 15 Sep 2026 (about 4 weeks) · Source: platform insights
Further training via Bildungsgutschein, enquiries through the client's Telegram bot. Format: Cross-platform video: TikTok, Instagram, Facebook, Telegram.
June 2026, evaluated after 9 days (27 June 2026) · Source: platform insights
Job coaching funded by a Jobcenter / Agentur für Arbeit voucher (AVGS). Format: Video integration: TikTok + Telegram.
November 2025 (Telegram channel had about 8,000 subscribers at the time) · Source: platform insights
Legal protection and household insurance package, explained for the Russian-speaking audience. Format: Cross-platform video: TikTok, Instagram, Facebook, Telegram.
published 23 June 2026, evaluated after 4 days (27 June 2026) · Source: platform insights
Further case studies with videos and per-platform figures are available on request.
Every format is tailored to your objective, platforms and timeframe. Terms are individual, see below.
Individual campaigns for a specific goal: product launch, offer, recruiting, awareness. Concept, production and publishing from one source.
One idea, delivered across TikTok, Instagram, Facebook, Telegram and YouTube, adapted to each platform, with a second touchpoint.
Regular integration of your brand into thematically relevant content over a defined period.
Long-term collaboration with category exclusivity, several integrations per month and monthly reporting.
Use of the creator content in your own paid media channels, where technically and contractually available. Details in “Paid Media & Rights”.
Formats beyond the standard: series, webinars for your community, special projects with their own storyline.
On request, integrations can be released for your own ads and usage rights extended accordingly.
Availability of these options is subject to platform eligibility, advertiser eligibility and campaign setup. Terms are agreed per project.
Concept, script and execution stay with Tony Kador. The content remains authentic for the audience, while the process is clearly structured for your team.
Campaign idea based on your briefing and the questions the audience actually asks.
Script and key messages for approval before production.
Filming and editing in the project's style, prepared for each platform.
Check of facts, names, links and mandatory disclosures before publishing.
Publication according to plan on the agreed platforms, labelled as advertising.
Evaluation after an agreed period with the platforms' metrics.
Clear rules so your brand appears in the right context.
Reporting is based on the platforms' analytics. Clicks and leads are reported where they are technically measurable; conversion data usually lives on your side.
Not part of standard reporting: CTR, CPC, CPL, sales or conversion attribution. These values originate in your systems and can be evaluated together on request.
@tonykador · Reels · 3.3M views in 90 days · 88.7% of reach outside followers (28 days)
@tonykador · engagement rate (ERR) 12.8% · avg. reach per post 2,992 · posts stay in the channel permanently
@tonykador · long-form · 724,645 views in 30 days · integrations stay in the video permanently
Subscribers per month, 28 months. Source: TGStat and Telegram statistics, as of 2 September 2026. Verify independently on TGStat →
Objective, target group, timeframe, mandatory disclosures.
Proposal for formats, platforms and storyline.
Deliverables, number of publications, schedule.
Usage rights, paid media release, exclusivity, duration.
Sign-off of script and key messages before production.
Filming, editing and platform-specific versions.
Publication according to plan, labelled as advertising.
Platform metrics after the agreed period.
Brand campaigns involve more than a single publication. Costs depend on the actual scope of the collaboration and are calculated per project.
Invoice issued from Germany; no VAT charged under § 19 UStG (German small business rule).
Tell me briefly who you are and what your campaign is meant to achieve. You will receive a first assessment of format and timing within 24 hours.